SPOTM,Yahoo’s new Social Network in India
Last week Yahoo! India has launched a social network only for the Indian market called SpotM just like orkut.SpotM plans to target users in the 16-24 age bracket. Don’t ask how they will enforce the age bracket rule because the site is currently in a closed beta version.
As per blog coverage of the announcement, it has
Privacy features may be the first of its kind, but most of the popular Indian social networks are already on mobile through SMS, WAP and Apps. Check out the mobile websites of Orkut, Facebook and BigAdda.
Orkut, with Facebook fast catching up and BigAdda doing big promotional activity through TV advertising etc which dominating the social networking in India . Among notable others, MySpace launched its India site in April this year.
Yahoo! can become a social networking leader through product innovation or by building upon its sizeable Yahoo! Groups and Messenger user-base in India. But the track record of yahoo is not a good indicator,as both mash and 360 shutting down earlier this year.
